Capabilities / 8 disciplines, one developer
Design sense,
developer depth.
- Stack
- Liquid, theme blocks, apps
- Themes
- Horizon, Stretch, OS 2.0
- Checked
- Core Web Vitals, WCAG
- Team
- 1 person, start to finish
I work in Liquid, theme blocks, metafields and Shopify’s app ecosystem every day. Here’s what I build, how I build it, and which package each piece comes in.
01–02 Build
The theme, made yours.
Brand styling first, then the custom sections that make a theme feel bespoke, all still editable in the theme editor.
01 / 08
Theme customization
Color schemes, type, layout and alternate templates on Horizon, Stretch and other Online Store 2.0 themes. Settings first, custom code only where no setting exists.
- Works on
- Horizon, Stretch, OS 2.0 themes
- Comes in
- Launch, Plus, Migration, Refresh
- From
- $2,000 (Store Refresh)
02 / 08
Custom sections and blocks
New sections and theme blocks you can drag, drop and edit in the theme editor, written to match the theme’s own code and conventions.
- Built in
- Liquid, theme blocks, theme editor
- Comes in
- Theme Plus (up to 4), Care Plan
- Single
- $500 to $900 per section
03 / 08
Migrations
Products, customers, orders and 301 redirects moved from Squarespace, Wix, WooCommerce or BigCommerce, tested on a trial import before cutover.
- Platforms
- Squarespace, Wix, WooCommerce, BigCommerce
- Moves
- Products, customers, orders, redirects
- Package
- Migration, from $9,000
04 / 08
Speed and accessibility
Faster pages and stores that work for every shopper, measured against Core Web Vitals (LCP, INP, CLS) and WCAG.
- Checked
- Core Web Vitals, WCAG
- Comes in
- Theme Plus, Store Refresh
- Start
- Store Audit, $250, credited
- Search
- Structured data and product Q&A that search engines and AI tools can read
03–04 Move and tune
Moved over, sped up.
Switch platforms with your data and rankings intact, then make every page faster and usable by every shopper.
05–07 Connect
Wired into the tools
you already use.
Apps, email and tracking, chosen carefully and installed cleanly, so the theme stays fast.
05 / 08
Apps and integrations
Reviews, subscriptions, search, bundles and the rest. Each app earns its place, goes in as an app embed or block where it can, and gets checked for speed.
- Covers
- Reviews, subscriptions, search, bundles
- Comes in
- Launch, Plus, Migration
- Extra
- App integrations add-on
06 / 08
Email and Klaviyo
Signup forms, welcome flows, abandoned cart and back-in-stock emails, connected to your store’s customer and product data.
- Sets up
- Signup forms, welcome flow, abandoned cart
- Platform
- Klaviyo
- Extra
- Klaviyo email setup add-on
07 / 08
Analytics
Google Analytics, Meta and Shopify’s customer events set up so you know what’s working, and so a theme switch doesn’t quietly break tracking.
- Tracks
- Google Analytics, Meta, others
- Answers
- What’s working, and what isn’t
- Scope
- Agreed on the discovery call
08 Look after
Still here after launch.
08 / 08 Ongoing care
$750 to $2,500
per month
Theme updates, new sections and quick fixes on a monthly plan: a block of development hours with priority support. Shopify keeps changing; your store keeps up.
- Covers
- Theme updates, new sections, small builds
- Billing
- Monthly, Care Plan
- Every build
- 14 days of support after launch
01–08 Coverage
Which package
includes what.
Anything not in a package can be added to one, or booked on its own.
| Capability | Theme Launch | Theme Plus | Migration | Store Refresh | Care Plan | On its own or as an add-on |
|---|---|---|---|---|---|---|
| 01Theme customization | Included | Included | Included | Included | Included | Extra templates |
| 02Custom sections and blocks | Not included | Up to 4 | With Plus | Not included | Included | Custom Section, $500 to $900 |
| 03Migrations | Not included | Not included | Included | Not included | Not included | Not included |
| 04Speed and accessibility | Not included | Included | With Plus | Included | Not included | Store Audit, $250 |
| 05Apps and integrations | Included | Included | Included | Not included | Not included | App integrations |
| 06Email and Klaviyo | Not included | Not included | Not included | Not included | Not included | Klaviyo email setup |
| 07Analytics | Not included | Not included | Not included | Not included | Not included | Scoped per project |
| 08Ongoing care | 14 days | 14 days | 14 days | Not included | Included | Not included |
| Starting price | From $3,500 | From $7,500 | From $9,000 | From $2,000 | $750+ / month | Store Audit $250, credited |